Archives: 2012 February

America’s sticky roller has done it again! After last week’s skyrocketing climb on the Jordan Whitney list, TV Personality and innovator Vince Offer’s Schticky(TM) ( http://www.schticky.com/ ) has made its way to #14 on the IMS list. Confirmed by television rankings and independent sources, Schticky(TM) is America’s top televised consumer product, proving that Schticky(TM) is [...]

Facing stiff competition in the premium, high-ticket bedding category, JelSleep President Rick Feingold knew JelSleep needed more than just an innovative product and a world recognized brand to break into the market. It also needed a compelling consumer offer.

DRTV includes any TV advertising that asks viewers to respond directly by phone, SMS (text) or web site visit. Nowadays over 25% of UK TV commercials are direct response – that is, the advertiser aims to achieve immediate response from the viewer

Targeted to toddlers, pre-teens, teenagers and their parents, fun and educational products often translate into successful retail, web and catalog plays.

The convergence of direct response television ads with various tracking phone numbers, URLs and even short codes has created a complicated environment for educators.

With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there’s nothing more important than wrapping one’s head around the critical roles of websites and search in DRTV campaigns. They are all so tightly intertwined and as a result impact your DRTV media planning and buying in a major way.